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Collection Overview
Scope and Contents of the Materials
As a pioneer in the corporate identity publishing industry, Carter solicited examples of corporate identity manuals and logos to include in his books. As the books grew in popularity, he began to solicit examples from other designers for contests. Most of the materials in this collection were solicited as examples for Carter's books on corporate identity or were submitted for contests. Except for Carter's portfolio volumes, there are few examples of his work in this collection; however, there are hundreds of examples of corporate identity guides and letterhead from around the world.
Collection Historical Note
David worked his way through the University of Kentucky, earning a degree in advertising. After working for a year in advertising, he then received an assistantship at Ohio University's renowned School of Journalism. Not long after receiving his master's degree, he started a one-man ad agency in his home town of Ashland, Kentucky.
Books: While still in his 20s, Carter self-published his first logo book. He continued producing books over a 35-year period, and today, more than 110 books have Carter's name on the cover.
Advertising: Carter had been advised, "if you want to be in advertising, go to the big city." He ignored that advice, and his agency was soon accepted into the AAAA (American Association of Advertising Agencies.) Carter won his first Clio Award in 1980. (He would go on to be honored by the Clios ten times.) His Kentucky-based agency grew, and his client list soon expanded geographically. By the early 1980s, he had clients in places such as Miami, San Diego and Anchorage.
Creative competitions: Early in his career, David saw an unmet need -- for a national competition for non-network TV commercials. He founded the Telly Awards in 1980, and the competition grew into one of the largest and most respected awards shows for TV and video productions. He also founded American Corporate Identity, and in the mid-1990s, he acquired the Creativity Annual from Art Direction Book Company of New York City.
TV Production: He founded a TV production company in 1982, and eventually wrote and produced more than 700 TV commercials, many for clients in locations as diverse as Chicago, Los Angeles and San Francisco. But it was his work in TV programming that got him national recognition. His creative productions wound up on PBS stations all over the United States. His documentary about the Mickey Mantle Fantasy Baseball Camp (which Carter founded) earned him his first Emmy Award. Another baseball-related program, The Long Summers of Lou Dials, about a Negro League star, earned him two more Emmys. But his most visible output was yet to come. Beginning in 1988, his company produced more than a dozen comedy sketches for The Tonight Show Starring Johnny Carson. Overall, he received 7 Emmy Awards for his TV work.
Branding Consulting: In 1990, Carter left advertising and TV simply because "I was burned out." He went from an ad agency with 20+ people, to a much smaller office of four. He soon saw opportunities in the emerging Asian market, and established a major presence there as a corporate identity consultant, with affiliate offices in Bangkok and Jakarta, creating brand images for many large Asian companies. In addition, he also had an affiliate office in Caracas, Venezuela.
Education: Carter returned to the classroom in the 1990s. He received an MBA from Syracuse University in 1995, and immediately afterwards he applied for the Owner-President Management program at the Harvard Business School. He graduated from the 3-year OPM program at Harvard in 1998.
Slowing down: In 2003, Carter went through a transitory time in his life. Over the years, he had started a dozen companies, and was still running several of them. In 2003, he sold his largest business, The Telly Awards, to a New York investment company. Soon afterwards, he made the move to Florida, to re-focus, and "enjoy the endless summer." In October of 2005, Ohio University established the David E. Carter Creativity Center & Museum on the school's Southern Campus in Ironton, just across the Ohio River from David's home town. In 2008, David took a sabbatical from book publishing, and he soon re-discovered film making. His love of baseball prompted him to produce a documentary titled Ashland's Field of Dreams, which had its premiere before a theater audience of 1,200 in his home town, and then ran statewide on Kentucky Educational Television. To see more of Carter's television documentary work, go to www.SanibelFilms.com. To see the humorous side of Carter's films, go to the www.SanibelFilmSchool.com web site. In October of 2010, his baseball film, Dear Baseball: I Love You, was shown at the 5th Annual Baseball Film Festival at the Baseball Hall of Fame in Cooperstown, NY. You can see the baseball film on the Sanibel Films website.
He is still very active in his so-called retirement, riding his bicycle around the island several times a week. His creative mind will not shut down. He still plays a creative role in an internet company that he co-founded in 1999, and launched www.Sanibel-Captiva.tv in the summer of 2013. His recent documentaries, Growing Up on Sanibel, and Seven Sanibel Artists were big hits, and he currently has three more documentaries in process. For more information see http://www.logobooks.com/
Subject/Index Terms
Administrative Information
Repository:
Eastern Kentucky University - Special Collections and Archives
Use Restrictions:
Copyright remains with the corporation that created most of these materials. They can only be used for research purposes and cannot be reproduced.
Acquisition Source:
Carter, David E.
Acquisition Method:
Gift
Separated Materials:
The David E. Carter book collection was cataloged and can be accessed here.
Box and Folder Listing
Browse by Series:
[Series 1: Corporate Identity Guides],
[
Series 2: Letterhead Design Samples],
[
Series 3: Publications],
[
Series 4: Oversize Materials],
[
All]
- Series 1: Corporate Identity Guides
- Box 1
- Barcode: 31234014046872
- Folder 1: Correspondence, 1975-1990
- Correspondence relating to Carter's requests for corporate identity guides. There are other letters that are still in the folders with the materials that he received.
- Folder 2: 3M Company
- Folder 3: 3V Group
- Folder 4: AgMax
- Folder 5: AIMCOR - Applied Industrial Materials Company
- Folder 6: Allied Chemical
- Folder 7: Allied Van Lines
- Folder 8: Allis-Chalmers, 1979
- Folder 9: AM International, 4/16/1979
- Folder 10: AM Base
- Folder 11: American Express
- Box 2
- Barcode: 31234014046880
- Folder 1: American Motors, 1/11/1972
- Folder 2: American Heart Association, 1983
- Folder 3: AMF, 4/14/1970
- Folder 4: AMP Incorporated, 6/1/1990
- Folder 5: Amstar Corporation, 1971
- Folder 6: Andco
- Folder 7: Armco Steel, 12/18/1974
- Folder 8: Avco Insurance
- Folder 9: Apple
- Folder 10: Atlantic Mutual Companies
- Folder 11: at&t
- Folder 12: Bancs of Chicago, Bancorp, Inc.
- Folder 13: Bank of America, 1975
- Box 3
- Barcode: 31234014046823
- Folder 1: Bausch and Lomb
- Folder 2: Bell Telephone System
- Folder 3: Benzing
- Folder 4: B.F. Goodrich
- Folder 5: Black and Decker
- Folder 6: Blackwood Hodge
- Folder 7: Blaisdell Center
- Folder 8: Bovis, 3/28/1980
- Folder 9: Bowne Of New York City, Inc.
- Folder 10: Branson Ultrasonics
- Folder 11: Bridgeport Hospital
- Folder 12: Broadlawns Medical Center
- Folder 13: Brooklyn Hospital
- Folder 14: John Brown, PLC
- Box 4
- Barcode: 31234014046831
- Folder 1: Brown Group
- Folder 2: Burlington Northern
- Folder 3: BVV
- Folder 4: Canadian Broadcasting Corporation
- Folder 5: Canadian Imperial Bank of Commerce
- Folder 6: Cargill
- Folder 7: Caterpillar Corp, 2/27/1983
- Folder 8: Chateauguay
- Folder 9: Chubb Life America, 1/24/1975
- Folder 10: Citizens & Southern National Bank
- Folder 11: City Graphic Identification, 1972
- Folder 12: City National Corp
- Box 5
- Barcode: 31234014046849
- Folder 1: Clark Equipment
- Folder 2: Clintec Nutrition
- Folder 3: Coast Savings
- Folder 4: Colgate - Palmolive
- Folder 5: Columbian Coffee
- Folder 6: Combustion Engineering, 6/24/1975
- Folder 7: Commerce Bancshares Inc.
- Folder 8: Commercial Mexicana
- Folder 9: ConAgra
- Folder 10: Conoco
- Box 6
- Barcode: 31234014046856
- Folder 1: D.C. Turner Construction
- Folder 2: DRT International
- Folder 3: Daimaru Department Store
- Folder 4: Damon Corporation
- Folder 5: Dayton - Walther, 8/1/1972
- Folder 6: Deere & Company, 1983
- Folder 7: Delta
- Folder 8: Dixon
- Folder 9: Domino's Pizza
- Folder 10: Domit
- Folder 11: Earth Shares
- Folder 12: Easter Seal
- Folder 13: Eastland
- Folder 14: Eaton, 1/1/1983
- Box 7
- Barcode: 31234014046732
- Folder 1: elf aquitaine
- Folder 2: Emhart, Sep 1978
- Folder 3: Envirotech, 1/3/1975
- Folder 4: Ernst and Young, 1991
- Folder 5: Exxon, 1983
- Folder 6: Falstaff Truck Design
- Folder 7: Fellowes, 12/8/1988
- Folder 8: Finance America
- Folder 9: First Federal of Chicago
- Folder 10: First Union group
- Folder 11: Flamingo Hilton
- Box 8
- Barcode: 31234014046740
- Folder 1: Fokker
- Folder 2: Fort Worth Welcome Home
- Folder 3: Fram
- Folder 4: Freedom Forge
- Folder 5: Furness
- Folder 6: GTE, 6/23/1975
- Folder 7: GVA
- Folder 8: Games of the XXI Olympiad, 1976
- Folder 9: Gandalf Technologies, Inc.
- Folder 10: Gate Petroleum Company
- Folder 11: Gelco Corporation
- Folder 12: Geschithte des Wella-Zeichens, Feb 1980
- Folder 13: Good Energy, 1981
- Folder 14: Graco, 11/1/1984
- Box 9
- Barcode: 31234014046757
- Folder 1: Great Western, Jun 1987
- Folder 2: Guy Carpenter
- Folder 3: HERMA
- Folder 4: Haniel
- Folder 5: Helsingin, 1/2/1986
- Folder 6: Hertz, 10/28/1987
- Folder 7: Honeywell
- Folder 8: Hong Kong Bank
- Folder 9: Hubbell
- Folder 10: Humana
- Folder 11: Hutchinson
- Folder 12: Hydro
- Box 10
- Barcode: 31234014046765
- Folder 1: IBJ Schroder Bank and Trust
- Folder 2: Illinois Central Railroad
- Folder 3: Ingres
- Folder 4: Jaguar
- Folder 5: Jefferson - Pilot
- Folder 6: John Hancock Mutual Life Insurance, 12/10/1974
- Folder 7: Jydsk Telefons
- Folder 8: Kash n' Kerry
- Folder 9: Kentucky Electric Steel, 1974
- Folder 10: Kentucky Fried Chicken Exterior, 1978
- Folder 11: Kentucky Fried Chicken Interior, 1978
- Folder 12: Kodak
- Box 11
- Barcode: 31234014046773
- Folder 1: Kuva - Sampo, 1/11/1983
- Folder 2: Laing
- Folder 3: Laurentienne Generale, 1986
- Folder 4: Leeds & Northrup
- Folder 5: Lear Siegler Inc., 12/10/1974
- Folder 6: Liggett & Myers, 1975
- Folder 7: Litton
- Folder 8: Logicon
- Folder 9: Lonza Group
- Folder 10: Lutheran Brotherhood
- Folder 11: Lyphomed
- Folder 12: MCI International
- Folder 13: MangeTek, Inc.
- Folder 14: Mallinkrodt Medical
- Box 12
- Barcode: 31234014046682
- Folder 1: Marathon Oil
- Folder 2: marui imai
- Folder 3: Massachusetts Environmental, Jun 1983
- Folder 4: Massachusetts Heritage State Park, 1981
- Folder 5: Maytag, 12/5/1974
- Folder 6: McGraw - Edison
- Folder 7: Medical Center of Delaware, 1988
- Folder 8: Melitta
- Folder 9: Mercy Hospital
- Folder 10: Midland Federal Savings
- Folder 11: Miles Corporation
- Folder 12: Milwaukee Metropolitan sewage, 8/22/1979
- Folder 13: Mobile Oil Corporation
- Box 13
- Barcode: 31234014046690
- Folder 1: Modine
- Folder 2: MortonNorwich
- Folder 3: NBI
- Folder 4: NCR
- Folder 5: National Central Bank
- Folder 6: The New England
- Folder 7: New York Power Authority
- Folder 8: Norstar Bancorp
- Folder 9: Northern States Power Company
- Folder 10: Norton Trademarks
- Folder 11: Novell
- Folder 12: NutraSweet
- Folder 13: Ohio Mattress company
- Folder 14: Olin Corporation, 6/13/1988
- Folder 15: Olsanske
- Folder 16: Ontario Educational Communications Authority
- Folder 17: Ornite Additives, 1988
- Box 14
- Barcode: 31234014046708
- Folder 1: The Owl
- Folder 2: Oxford
- Folder 3: P.E. O
- Folder 4: Pacific Gas and Electric
- Folder 5: Phibro Energy
- Folder 6: Philip Morris Jazz
- Folder 7: Pioneer, May 1973
- Folder 8: Pioneer, 7/7/1981
- Folder 9: Pitney Bowes, 12/27/1974
- Box 15
- Barcode: 31234014046716
- Folder 1: Pittsburg Plate Glass (PPG), 6/18/1975
- Folder 2: Pittsburg Plate Glass (PPG)
- Folder 3: Planning Research Corporation (PRC)
- Folder 4: Podnikove Pismo
- Folder 5: Ponderosa, 12/16/1979
- Folder 6: Ponderosa, 1979
- 2nd revision
- Folder 7: Ponderosa, 1979
- 3rd revision
- Folder 8: Ponderosa System, Inc.
- 3rd revision comments
- Folder 9: Predmluva A Uvod
- Folder 10: Premier Bancorp, 1988
- Folder 11: Professional Care (PC)
- Box 16
- Barcode: 31234014049967
- Folder 1: Quality, 1988
- Folder 2: Quicksilver
- Folder 3: Ramada Inn, 2/27/1987
- Folder 4: Rentokil
- Folder 5: Republic Steel
- Folder 6: Rocky Mountain Child Health Services
- Folder 7: Rose Hills Memorial Park
- Folder 8: SAS Institute
- Folder 9: Saint Francis Healthcare System, 11/25/1986
- Folder 10: Sandvik
- Folder 11: Savin
- Folder 12: Schering-Plough (SP), 12/6/1974
- Folder 13: Scott Paper Company
- Folder 14: Seabury & Smith
- Folder 15: Sentry
- Folder 16: Sheraton Princess Kaiulani
- Box 17
- Barcode: 31234014049959
- Folder 1: Simuflite, Apr 1983
- Folder 2: Smith Kline & French, Jun 1979
- Folder 3: Smith Kline & French, Sep 1977
- Animal Health Products, Medical Diagnostics, Menley and James, and Norden Laboratories
- Folder 4: Sonoco
- Folder 5: Southern New England Telephone Company
- Folder 6: Sperry, 12/6/1974
- Folder 7: Subaru
- Folder 8: Superfos
- Folder 9: Sybron
- Folder 10: TI Group
- Folder 11: TVS
- Folder 12: Taco Bell, 1985
- Folder 13: Tambrands, Inc.
- Folder 14: Teledyne
- Box 18
- Barcode: 31234014049975
- Folder 1: Tenneco, Inc., 1979
- Folder 2: Trammell Crow Company, 1981
- Folder 3: Trans Union Corporation
- Folder 4: Travelers Express
- Folder 5: TrustBank
- Folder 6: Trust Company Bank
- Folder 7: Trustmark National Bank
- Folder 8: Turner Broadcasting
- Folder 9: Ultimate
- Folder 10: UniRoyal
- Folder 11: United Technologies
- Folder 12: United Virginia Bancshares
- Box 19
- Barcode: 31234014049991
- Folder 1: Universal Studios
- Folder 2: University Hospitals of Cleveland, 6/23/1975
- Folder 3: USLife Corporation, 6/23/1975
- Folder 4: Varta
- Folder 5: Vernors
- Folder 6: Viessmann
- Folder 7: Volkswagon
- Folder 8: Warwick
- Folder 9: Westin Hotels, Dec 1981
- Folder 10: Westin Mission Hills Resort
- Folder 11: Westinghouse
- Folder 12: Wilson Foods, 6/13/1979
- Folder 13: World Alpine
- Folder 14: Yamaichi Securities, Ltd., Dec 1981
- Folder 15: Zehntel
- Folder 16: Zimco
- Folder 17: Znak Podniku
- Box 20
- Barcode: 31234014049983
- Folder 1: Breckinridge Ski Corporation
- Folder 2: Dongsuh
- Folder 4: Dongsuh
- Folder 5: Dongsuh
- Folder 6: Grace
- Folder 7: Gulf + Western
- Folder 8: Kia Motors
- Folder 9: Kia Motors
- Box 21
- Barcode: 31234014046674
- Folder 1: Linde Union Carbide
- Folder 2: Peeres Cosmetics
- Folder 3: Pirelli
- Folder 4: Sewickley Valley Hospital
Browse by Series:
[Series 1: Corporate Identity Guides],
[
Series 2: Letterhead Design Samples],
[
Series 3: Publications],
[
Series 4: Oversize Materials],
[
All]
